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January 4, 2025

From Suburbs to Exurbs: Tracking the Movement of American Homebuyers

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Kameron Kang, CEO of homebuyerwallet.com

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The American real estate landscape is constantly evolving, shaped by economic trends, lifestyle preferences, and demographic shifts. In recent years, one notable trend has emerged: a growing number of homebuyers are moving beyond the suburbs to exurban areas. This shift has significant implications for first-time homebuyers seeking affordability and long-term investors eyeing growth opportunities. 

 Understanding the Exurbs: What Are They? 

Exurbs are communities situated beyond the suburbs, often characterized by their rural ambiance, larger lots, and lower population density. Unlike suburbs, which are tightly connected to urban centers, exurbs tend to be more self-sufficient, offering a mix of residential, commercial, and recreational opportunities. 

The appeal of exurban living lies in its balance: buyers enjoy a slower pace of life, increased privacy, and access to nature while still remaining within a commutable distance to urban job centers. 

 Why Are Homebuyers Moving to the Exurbs? 

1. Affordability 

The escalating cost of housing in urban and suburban areas has pushed many buyers to explore exurbs. First-time homebuyers, often working within tight budgets, find exurban properties to be significantly more affordable. Investors, too, are drawn to the lower price points, which often offer higher rental yields or opportunities for appreciation. 

2. Remote Work Revolution 

The rise of remote work has untethered many professionals from city offices. With flexibility in where they live, buyers are prioritizing space, affordability, and quality of life over proximity to work. Exurbs offer the perfect solution: spacious homes with home offices, yards, and access to outdoor activities. 

3. Desire for Lifestyle Change 

The pandemic spurred many to reevaluate their living situations. Families sought larger homes with room for remote schooling, outdoor play, and personal retreats. Meanwhile, retirees and empty-nesters looked for serene environments away from urban congestion. 

 The Benefits of Exurban Living 

For First-Time Buyers 

Exurban areas often offer first-time buyers an opportunity to enter the market without breaking the bank. Lower property taxes, affordable housing, and larger lots provide significant value compared to suburban and urban counterparts. 

For Investors 

Exurbs present a ripe opportunity for real estate investors. As more Americans move to these areas, demand for rental properties grows, particularly from those testing exurban living before committing to purchase. Additionally, as infrastructure and amenities develop, property values in exurbs are likely to appreciate. 

 Challenges of the Exurban Shift 

While exurbs offer enticing benefits, they’re not without challenges. 

1. Infrastructure and Accessibility 

Many exurban areas are still developing. Roads, schools, healthcare facilities, and commercial hubs may not yet match the convenience of suburban living. For buyers and investors, this means assessing the potential for growth versus the current state of infrastructure. 

2. Longer Commutes 

Even with remote work, many jobs still require periodic in-office visits. The distance from exurban homes to urban centers can result in longer and costlier commutes. 

3. Market Volatility 

Exurban markets can be less stable than their suburban counterparts, especially in areas reliant on specific industries or experiencing slow economic growth. Investors must conduct thorough research to mitigate risks. 

 The Future of Exurban Real Estate 

Sustainability and Smart Growth 

As more people move to exurban areas, the focus is shifting toward sustainable development. Planned communities with eco-friendly designs, walkable layouts, and mixed-use spaces are gaining traction, making exurban living more attractive. 

Technology Integration 

Fast internet and smart home technology are becoming essential in exurbs. For remote workers, reliable broadband is a necessity, and homes equipped with the latest tech appeal to a broad audience of buyers and renters. 

Community Amenities 

Developers are increasingly investing in creating self-contained communities within exurbs. This includes adding schools, shopping centers, fitness facilities, and entertainment hubs to reduce dependency on urban centers. 

 Tips for First-Time Buyers in Exurbs 

  1. Research the Area: Look into the community’s growth potential, crime rates, school quality, and future development plans. 
  1. Consider Future Needs: While affordability is a draw, ensure the home meets long-term needs like additional bedrooms or office space. 
  1. Evaluate Commute Logistics: Factor in commuting time and costs, even if remote work is currently an option. 
  1. Work with Local Experts: Partner with a real estate agent who knows the exurban market and can guide you toward the best opportunities. 

 Advice for Real Estate Investors 

  1. Analyze Market Trends: Study historical data and future projections for exurban areas, focusing on population growth and economic activity. 
  1. Diversify Property Types: Consider single-family homes, multi-unit rentals, or land for future development to maximize returns. 
  1. Prioritize Tenant Needs: If renting, cater to the preferences of exurban renters, such as spacious homes, modern amenities, and proximity to nature. 
  1. Stay Ahead of Development: Invest early in emerging exurban markets before infrastructure improvements lead to price increases. 

 Key Exurban Hotspots in the U.S. 

Certain exurban areas are experiencing particularly rapid growth. For example: 

  • Austin, Texas: Surrounding towns like Bastrop and Dripping Springs are becoming popular. 
  • Charlotte, North Carolina: Exurbs like Waxhaw and Fort Mill offer affordability and charm. 
  • Phoenix, Arizona: Communities such as Queen Creek and San Tan Valley are thriving. 
  • Denver, Colorado: Castle Rock and Parker are attracting families and professionals alike. 

 The Suburban-to-Exurban Migration: A Trend to Watch 

For first-time homebuyers and seasoned investors, the migration from suburbs to exurbs represents a significant shift in the American housing market. With thoughtful planning, buyers and investors can take advantage of this trend, securing properties that meet their goals and building wealth in the process. 

The allure of affordability, space, and lifestyle in exurban areas is undeniable. As these communities continue to grow and evolve, they will shape the future of real estate in the United States. Whether you’re purchasing your first home or expanding your investment portfolio, now is the time to consider the opportunities waiting in the exurbs. 

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