Introduction
With the rise of remote work, global mobility, and digital connectivity, home buyers increasingly look beyond their local areas for property purchases. As a real estate agent, successfully marketing properties to out-of-state or international buyers opens a valuable client base but requires unique strategies to build trust, capture attention, and deliver detailed, engaging information from afar. Here’s a guide on effectively reaching and appealing to out-of-state and international buyers, helping them feel as confident about their investment as if they were touring properties in person.
1. Create a Strong Digital Presence Targeting Home Buyers
Out-of-state and international buyers rely heavily on digital channels when searching for properties. A professional, informative, and user-friendly online presence is crucial to attracting and retaining these clients. Your website and social media platforms should showcase your area knowledge, provide quality listings, and convey your expertise as a real estate professional.
Tip in Action: Invest in a well-designed website optimized for mobile use, as many buyers search on their phones. Use high-quality images, client testimonials, and market insights to build credibility and create a lasting first impression.
2. Leverage High-Quality Photography and Videography
Clear, professional photos and videos are indispensable for buyers who can’t visit a property in person. Use wide-angle shots, good lighting, and detailed, high-resolution images to show the home’s best features. Beyond photos, video tours are highly effective at helping remote buyers envision the space and its layout.
Tip in Action: Invest in a professional photographer and videographer with real estate experience. Consider aerial shots with a drone to show off the neighbourhood, proximity to amenities, and outdoor features like a garden, pool, or nearby park.
3. Offer Virtual Tours and 3D Walkthroughs
Virtual tours and 3D walkthroughs provide an interactive experience that allows buyers to “walk” through the home and examine each room in detail. Platforms like Matterport offer immersive 3D experiences, giving buyers a realistic sense of the property’s layout, size, and flow.
Tip in Action: Use 3D technology to create detailed virtual tours for every listing. Highlight special features, upgrades, and unique aspects that make the property stand out. This interactive element can help remote buyers make informed decisions with confidence.
4. Provide Detailed Neighborhood and Area Insights
Buyers unfamiliar with an area need comprehensive information to understand the local community. Detail neighbourhood amenities, schools, parks, shopping, and transportation options. Exploring the area’s culture, safety, and vibe can make remote buyers feel more connected and informed.
Tip in Action: Create neighbourhood guides and share them on your website or social media. Videos, blogs, and infographics can provide a virtual “tour” of the area and show why it’s a great place to live, work, and play. Consider adding interactive maps highlighting critical points of interest.
5. Develop Content in Multiple Languages
If you’re targeting international buyers, creating content in multiple languages can make your listings and materials more accessible. Offering website options and listing details in critical languages can create a welcoming experience and convey your commitment to helping international clients.
Tip in Action: Start with translating languages that align with your target markets, such as Spanish, Mandarin, or French. In addition to the language, the content must be adapted to be culturally appropriate for those audiences.
6. Implement Targeted Digital Advertising
Using digital advertising channels to target out-of-state and international buyers can yield significant results. Platforms like Google Ads and social media allow you to target specific locations, interests, and demographics, reaching buyers who may be looking for properties in your area.
Tip in Action: Create digital ad campaigns tailored to different target groups, like retirees looking to relocate or investors searching for rental properties. Geotargeting and custom ads can ensure your listings reach interested buyers across state or national borders.
7. Highlight Property Features That Appeal to Remote Buyers
Remote buyers often look for specific features that enhance convenience, security, and connectivity, especially if they won’t live in the home year-round. Highlight amenities like remote-controlled security systems, smart home features, and strong internet connectivity appeal to buyers looking for convenience and efficiency.
Tip in Action: In your marketing materials, emphasize the property’s “remote-friendly” aspects. Highlight home office spaces, internet speed, and tech integrations, which are especially important for remote workers or digital nomads.
8. Build Trust with Online Reviews and Testimonials
For buyers who can’t meet you in person, online reviews and testimonials are crucial to establishing trust. Positive client reviews offer social proof that you’re knowledgeable, reliable, and capable of managing transactions smoothly.
Tip in Action: Ask satisfied clients to leave reviews on platforms like Google. Include testimonials on your website and social media, especially from past out-of-state or international clients who successfully purchased properties with your assistance.
9. Provide Clear, Detailed Property Descriptions
Out-of-state and international buyers heavily rely on listing descriptions to assess a property. Make your descriptions detailed and informative, covering all essential features and unique aspects, like historical elements or recent renovations. Describe the home’s layout, finishes, and views or special perks.
Tip in Action: Use vivid, descriptive language to bring the property to life for remote buyers. Please provide details about the home’s lifestyle, such as nearby recreation, unique amenities, or community events that could appeal to buyers looking to immerse themselves in the local culture.
10. Offer Virtual Consultations and Q&A Sessions
Arrange virtual consultations to answer questions, discuss concerns, and build rapport with remote buyers. Video conferencing tools like Zoom or Google Meet allow you to establish a personal connection with clients, explain the buying process, and address specific queries they may have about the area or property.
Tip in Action: Schedule Q&A sessions for international buyers in different time zones, demonstrating your flexibility and commitment to serving them. Offer to answer questions about financing options, local regulations, or any unique processes related to buying property from abroad.
11. Leverage Social Media to Showcase Your Listings
Social media platforms provide excellent visibility for property listings, especially for remote buyers who rely on visual and video content. Utilize platforms like Instagram, Facebook, and YouTube to reach a broad audience and engage potential buyers with virtual tours, neighbourhood snapshots, and client success stories.
Tip in Action: Use Instagram’s Stories and Reels features to share bite-sized clips of your listings and highlight local attractions. Consider creating a YouTube channel to post detailed video tours, buyer testimonials, and local insights, catering to buyers who want to explore their options visually.
12. Facilitate Remote Transactions
Completing transactions remotely is a must when working with out-of-state or international buyers. Streamline the buying process by offering digital document signing, secure online payment options, and virtual property inspections. Additionally, partnering with professionals with experience in remote transactions ensures a smooth experience for all parties.
Tip in Action: Partner with an attorney, title company, or closing service specialising in remote transactions. Provide clear, step-by-step instructions to prepare clients for digital steps, like e-signatures or wire transfers, to ensure a seamless experience.
13. Provide Guidance on Local Regulations and Taxes
Out-of-state and international buyers may be unfamiliar with the legal and financial aspects of buying property in your location. Offering information on local property taxes, HOA rules, and closing costs helps clients avoid surprises and prepares them for the financial side of purchasing.
Tip in Action: Compile a guide covering the basics of local real estate taxes, standard HOA fees, and regulations specific to international buyers. This information is a helpful resource for clients navigating an unfamiliar market and can also enhance their trust in your expertise.
Conclusion
Marketing properties to out-of-state or international buyers requires a strategic approach emphasising trust, detailed information, and a personalized experience. By adopting these practices—such as virtual tours, localized insights, and digital solutions—you’ll position yourself as a trusted advisor capable of helping clients make confident, informed decisions from afar. In today’s interconnected world, mastering the art of remote selling opens the door to an expansive client base, creating new opportunities for growth and success in real estate.
