Articles

October 23, 2024

Leveraging Social Media to Generate Real Estate Leads

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Kameron Kang, CEO of homebuyerwallet.com

Introduction

NOTE: THIS IS A SAMPLE CONTENT ONLY, NEED TO EDIT THE CONTENT ON THIS PART.

In any real estate transaction, one of the most common questions that arises is: Are real estate commissions negotiable? The short and straightforward answer is yes, real estate commissions are negotiable. This applies not only to the total commission rate but also to how the commission is split between the buyer’s and seller’s agents. With new regulations taking effect on August 17, 2024, the dynamics of real estate commission negotiations are expected to shift even more in favor of buyers. This article dives deeper into the topic, exploring the various factors that influence commission negotiations, why they’re becoming more flexible, and what buyers and sellers should consider when negotiating. 

 

Understanding Real Estate Commissions: How They Work

Before diving into the nuances of negotiating real estate commissions, it’s essential to understand how commissions work in the first place. 
Real estate commissions are typically calculated as a percentage of the final sale price of a property. In the United States, the standard commission rate tends to range between 5% and 6% of the sale price. For example, on a home sold for $400,000, a 6% commission would amount to $24,000. This amount is usually split between the buyer’s agent and the seller’s agent, with each agent receiving half—so in this case, each would earn $12,000. 

The commission is generally paid by the seller from the proceeds of the sale, though the buyer indirectly covers it through the purchase price. Despite these typical practices, there is no fixed rule mandating the exact percentage or how it’s divided between agents, which is where negotiation comes into play. 

New Regulations Effective August 17, 2024

Before diving into the nuances of negotiating real estate commissions, it’s essential to understand how commissions work in the first place. 
Real estate commissions are typically calculated as a percentage of the final sale price of a property. In the United States, the standard commission rate tends to range between 5% and 6% of the sale price. For example, on a home sold for $400,000, a 6% commission would amount to $24,000. This amount is usually split between the buyer’s agent and the seller’s agent, with each agent receiving half—so in this case, each would earn $12,000. 

The commission is generally paid by the seller from the proceeds of the sale, though the buyer indirectly covers it through the purchase price. Despite these typical practices, there is no fixed rule mandating the exact percentage or how it’s divided between agents, which is where negotiation comes into play. 

Commissions Aren’t Set in Stone: Negotiating the Rate

While the industry standard might suggest a 5-6% commission rate, it’s important to note that this is not a fixed amount. Real estate commissions are fully negotiable, and both buyers and sellers have the right to discuss and adjust the rate with their agents. 

There are several reasons someone might want to negotiate the commission: 

1. Size of the Property: For higher-priced properties, agents may be more willing to reduce their commission percentage because the total commission is already substantial. A 5% commission on a $2 million home equals $100,000, which many agents might find sufficient even with a reduced rate. 

2. Market Conditions: In a buyer’s market, where there are more homes available than buyers, sellers and their agents may be more willing to lower commissions to attract offers. Conversely, in a seller’s market, where demand is high, agents might be less inclined to negotiate. 

3. Services Provided: Some sellers might negotiate a lower commission if they don’t require all the services an agent typically provides. For instance, a seller who is confident in handling much of the marketing themselves (such as staging or taking professional photos) might request a reduced commission from the agent. 

4. Local Practices: Commission rates can vary significantly based on the local real estate market. In some areas, it’s common to see commissions as low as 3%, while in other high-demand markets, commissions might be higher. Buyers and sellers should research what’s typical in their local area to inform their negotiations. 

5. Experience of the Agent: Newer agents might be more willing to accept a lower commission rate in order to gain experience or attract clients. Conversely, highly experienced agents may command higher rates, but they often justify it with their market expertise and the likelihood of achieving a higher sale price. 

Splitting the Commission: Flexibility in Dividing the Fee 

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Flexibility in Dividing the Fee 

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Dividing the Fee 

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

The Fee 

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Fee 

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Sample

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Sample 2

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently. 

Sample 3

When negotiating commissions, it’s not just the total percentage that’s on the table. How that commission is split between the buyer’s agent and the seller’s agent can also be flexible. 

Traditionally, the seller pays the full commission, which is then split between the two agents. However, some agents may be willing to negotiate a different split. For example, if the buyer’s agent plays a more significant role in closing the deal or brings a buyer in faster, the seller’s agent might agree to give the buyer’s agent a larger portion of the commission. Alternatively, a seller’s agent who takes on more responsibilities, such as staging or marketing, may command a higher portion of the commission. 

This flexibility can be useful in complex transactions or in markets where agents are incentivized to get deals done more quickly or efficiently.

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